|Key drivers of profitability||Key success factors|
|Market growth and penetration into existing applications
||Capability to manage growth, both in hardware and in people
|Success of innovations, new launches
||Ability to commercialize market driven innovations
||Product, application and value-chain-know-how
|Strong, healthy IP position (patents & trademarks)
|Brand value (trust and innovation)
Dyneema® is respected as the global premium brand for Ultra High Molecular Weight Polyethylene Fiber. DSM manufactures and sells products in several forms including fiber, tape and uni-directional (UD) sheets. The powerful Dyneema® brand is used for a wide and ever-increasing range of applications such as medical sutures, commercial fishing and aquaculture nets, ropes, slings, high-performance fabrics such as cut-resistant gloves and apparel and vehicle and personal ballistic protection. DSM Dyneema is an undisputed and highly successful leader in sustainable innovation.
The Dyneema® brand is well known in the industries served, and DSM is at the final stages of implementing a comprehensive brand licensing strategy which will result in a number of new licensees and enhanced control of the brand. This strategy is particularly targeted at supporting key customers.
DSM conducted a comprehensive eco-footprint study throughout the commercial marine (wild catch) industry. The results demonstrate conclusively that trawlers equipped with nets and ropes made from Dyneema® are inherently more fuel efficient and safer to operate than those employing conventional steel and nylon equipment.
DSM will accelerate innovations and get them to market even quicker by extending its co-creation partnerships with leading value chain players. This will help DSM to extend the penetration of the product into new markets. The combination of light weight and high strength of Dyneema® fiber has huge potential in areas yet untouched. Growth will be driven by even more creativity in application development.