Feel deep hydration for 72 hours
Millions of consumers worldwide are affected by skin conditions that cause unpleasant sensations such as itching, flaking and stinging, or simply an uncomfortably dry and taut feeling. Thanks to its unique affinity to the skin, PENTAVITIN®, DSM's natural moisturizer, ensures instant, deep hydration by generating a moisture reservoir that lasts for 72 hours. In fact consumer test panels confirm a 50%-plus reduction in flakiness and itchiness caused by dry skin. In June DSM published a new movie, 'PENTAVITIN: Feel deep hydration for 72 hours’, which explains how this skin bioactive improves skin moisturization and significantly contributes to skin and scalp hydration.
In April DSM used the annual in-cosmetics show to demonstrate how the company is responding to changes in attitudes that are redefining the very concept of beauty - with solutions that are as versatile and adaptable as the people who use them.
The TILAMAR® conditioning polymer family grows
Our 50-plus years of expertise in polymer technologies designs tailored, high quality TILAMAR® products that deliver outstanding hair care and styling benefits. Continuing in this vein, at in-cosmetics DSM announced that with the launch of three new conditioning polymer members in its TILAMAR range, it is further expanding into the global synthetic polyquaternium market.
AMPHISOL® K, the gold standard in robust emulsification
DSM also highlighted its oil-in-water emulsifier, AMPHISOL® K, the gold standard for difficult to stabilize sunscreen formulations. It delivers outstanding sunscreen stability in applications from creme to sprays over a broad pH-range. Using our Bright Science and a cutting edge technology known as freeze-fracture Transmission Electron Microscopy, DSM revealed it has been successful in visualizing the mechanism of AMPHISOL K’s action for the first time.