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Our Brand

Bright Science. Brighter Living.™

Bright Science. Brighter Living™. This sums up who we are, what we stand for and what we aim to achieve. These four words are shorthand for our mission, our beliefs and our behaviors – a promise that we make to the world in which we operate.

Bright Science refers to the way in which we connect our unique range of scientific competences to focus on the defining challenges facing our world in the fields of Climate & Energy and Health & Wellness. We partner with customers and other stakeholders – then we share ideas, insights and inspiration to create innovative and sustainable solutions that address the key challenges facing society today.

Brighter Living refers to our commitment to creating products and solutions that make a positive difference to people’s lives. We are constantly seeking new ways to improve quality of life, and we seek to make a positive contribution to the lives of people today and generations to come.

Brand value

Since we first made our brand promise in February 2011, our efforts to live-up to it have clearly resonated with our stakeholders and the world at large.

In January 2015 Brand Finance, a leading global brand valuation consultancy, increased its valuation of DSM’s brand to USD 882m, the sixth year of growth from a starting point of USD 152m in 2010. We currently hold a AA+ brand rating.


The DSM logo is available to download (below) in various formats. Should you require further assistance please contact the DSM Branding Office.