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Brighter Living Solutions Drivers

To drive our portfolio towards a better impact on planet and people we have identified nine distinct Brighter Living drivers. The drivers are based on environmental and social life cycle assessments reflecting both a balanced approach and tool to spot opportunities.
Brighter Living Solutions Drivers

These nine different drivers reflect a balanced approach and support the continuous development of our Brighter Living Solutions product portfolio:

1) Resources

Efficient use, use of waste streams, use of recycled resources, avoiding scarce materials.

2) Land use

Higher yield from the same land, use of waste streams.

3) Water

More efficient use, reducing water waste, fresh water protection.

4) Energy

Energy efficiency, application of renewable energy.

5) Emissions

Reduced or avoided greenhouse gas emissions, reducing small air particles.

6) Health condition

Improved health condition of end users, risk reduction of diseases, regenerative health.

7) Comfort and wellbeing

Improved perceived comfort & wellbeing, related to taste, odour, touch vision and sound.

8) Working conditions

Improved working conditions, health and safety, fair wages, equal opportunities.

9) Community development

Job creation, improved infrastructure, access to education.