DSM Nutritional Products
| Key drivers of profitability | Key success factors |
|---|---|
| Leadership in global markets: scale, cost, differentiation, innovation and quality | Global sales, marketing and distribution network including global/regional key account management |
| Strong customer value proposition – Quality for Life™ seal | Innovation (products, concepts and processes) |
| Long history of nutrition innovation | Complete product portfolio and full value chain player |
| Focus on value-before-volume | Strong differentiation |
DSM Nutritional Products is organized into three market-facing entities: Animal Nutrition & Health, Human Nutrition & Health and Personal Care.
Human Nutrition & Health largely addresses the nutritional ingredients part of the food market. Animal Nutrition & Health addresses the nutritional additives segment of the feed market. Personal Care is focusing on the actives and ingredients in the sun care, skin care and hair care industries. DSM is the only producer who can supply the complete range of vitamins and carotenoids in the most suitable forms for all possible human and animal uses. The recent acquisition of Martek for circa € 790 million has added a new growth platform to the Human Nutrition & Health entity for healthy and natural food ingredients for infant formula and other food and beverage applications, especially focused on Polyunsaturated Fatty Acids such as microbial Omega-3 DHA and Omega-6 ARA.
DSM has established leadership positions across all three areas of the ingredients business: food, feed and personal care. It is the world’s largest producer of vitamins. DSM is working from its strong basis as a global market leader in key value-added ingredients offered through an international infrastructure and reach unequaled by any competitor.
DSM is uniquely involved in all three main steps of the value chain: the production of pure active ingredients, their incorporation into sophisticated forms, and the provision of tailored premixes. Being the only fully integrated player allows DSM to differentiate itself all the way through the chain. Managing the interdependencies between active ingredients, forms and premixes, which have important implications for innovation, logistics, and value delivery, is a core competence of DSM.
