Base of the Pyramid
DSM is committed to exploring ways to profitably serve the ‘Base of the Pyramid’– the four billion people in the world who earn two dollars or less a day.
Eliminating poverty
At DSM, we work with the ‘BoP philosophy’: companies have the resources, the expertise, and the obligation to develop new products and services that will help the poor. In other words, commercial success can go hand in hand with the elimination of poverty – but it requires the right business model.
Closing the nutritional gap
In 2009, DSM defined a new strategy for closing the gap between mandatory food fortification and market-driven BoP business development. For instance, we’re actively involved in business projects that support rural farmers in India. And to build nutrition performance services, we currently offer a combination of diagnostic tools, training modules, basic farm management and animal feed.
Developing business models
The market potential of our BoP activities depends on two things – the quality of the solutions we generate and the influence of our local partners. For example, we currently run three interlinked programs in India that focus on dairy, renewable energy and cattle feed. These innovative programs include developing and implementing new business models. Our goal is to know by the end of 2011 whether these models are robust and effective enough to be copied worldwide.
Proven experience
DSM has a long history of serving the ultra-poor in developing nations through our Nutrition Improvement Program. Today, this program gives people in South Africa, Zambia, Nigeria, Ghana, Morocco, Central and Latin America access to fortified basic foods from DSM Nutritional Products.
