Global shifts
Our world is changing faster than ever before. Across the globe, we are seeing shifts in demographics, urbanization and resource use, and the impact of new technology. These all influence where demand comes from, how and where people live, and how we connect with one another.
Urbanization and economic prosperity are promoting dietary changes and increased spending on housing, transport, lifestyle and energy, all of these being areas where the chemical industry has sustainable solutions to offer.
Increased demand around the world is also driving a higher use of natural resources, leading to a search for further efficiency, recycling and renewable solutions. Industrial biotechnology is an important technology to help provide solutions to global challenges regarding food and energy access and security. Several new technologies, especially in the communications industry, are having a high impact on society and behavior and therefore on consumption patterns.
