By 1970 chemicals and fertilizers comprised the company's chief activity,
accounting for two-thirds of its turnover. Petrochemicals then took center
stage. In just twelve years profits from raw materials for plastics grew by a
factor of fourteen. No mean feat in view of the fact that DSM had to fight its
way into a market dominated by major companies with long-established names.
In the 1970s and '80s DSM underwent major reorganizations to ensure itself of
sufficient scale, greater guarantees for market consumption, and
diversification into high-quality plastics and fine chemicals. After 1985, DSM
developed a series of ambitious innovation projects resulting in specialties
such as the polyethylene fiber Dyneema, the
strongest fiber on earth.