Mission Statement

In what fields do we want to be active and what position do we want to achieve?

Commitment - What are we committed to?

Purpose - What is the purpose of these activities?

To maximize shareholder value.
To maximize customer satisfaction
To secure continuity of our business via sustainable growth and innovation.
To be a responsible partner to our stakeholders and the communities in which we operate.

Vision - What is our goal? What are our ambitions?

To the leader in our chosen business segments in terms of cost, technology and market share.
To form one big team of highly energetic, entrepreneurial and internationally oriented people who work as one to achieve our joint goals.
To be respected in our markets and our communities.

Values - On what values are our mission and goals based?

1. Our people are our most valuable asset. It is important to us that we:

Create a working environment that motivates and inspires our employees.
Continuously develop and train our team members to enhance their employability and achieve our goals.
Have a transparent organization with clearly defined tasks, powers and responsibilities
Propagate an entrepreneurial team spirit ('daring but not risky')
Manage our people in such a way that their potential is used to the full and they make a maximum contribution to the team.

2. Everybody is entitled to a safe and clean working environment, so each one of us aims for:

3. Our customers justify our existence; we must therefore:

4. We set high standards for ourselves and others

5. Our communications are aimed at maximizing commitment and understanding.

6. Integrity and professionalism should be an integral part of all of our business funtions.

7. We respect and welcome the opinions of others.

8. We are responsive to colleagues, customers and society.

9. We keep our promises and meet our commitments.

10. We continually build on each others strengths and help each other to overcome and eliminate weaknesses.