DSM Engineering Plastics and RESINEX have entered into a distribution agreement, to join forces in the market development and sales of DSM Engineering Plastics resins in Switzerland.
The move, which is effective from 1 October 2011, is designed to strengthen the position of DSM Engineering Plastics in the Swiss marketplace, where DSM already has an ongoing partnership with Ter Hell. As such, this move is in line with DSM’s strategy to deliver value for existing and new customers world-wide.
According to Anna Mojana, Distribution Manager, DSM Engineering Plastics, this joint approach will facilitate further growth of DSM Engineering Plastics in the key Swiss marketplace: “This agreement will make DSM’s range of world class products more easily available throughout Switzerland, using the RESINEX well-established distribution network. All products will be fully supported by DSM’s outstanding technical support and application development programs, where necessary.”
RESINEX strategy
“This distribution agreement is a very important step, following the strategy of RESINEX to expand its Engineering Plastics and Specialities product portfolio with well-known brands from prominent raw material producers." says Bruno Defendini, Product Manager RESINEX. He adds: "By adding Switzerland to the existing distribution agreements between DSM Engineering Plastics and RESINEX in France, UK, Ireland, Benelux, Baltics, Turkey, Balkans and Russia, we confirm the strong partnership between DSM and RESINEX.”
