DSM has conducted extensive consumer research in Europe and the United States.
This research shows that the benefits of Fabuless™ are extremely relevant to
consumers. They welcomed the lack of effort and discipline that Fabuless™
brings to a healthy diet. The research revealed up to six winning end-product
concepts that can be lauched with immediate success. Interestingly, different
target groups chose different concepts as their favorites. DSM can help you
develop concepts that fit your brand and can provide hands-on experience in
all processing and technical aspects of Fabuless™. Consumers can't wait for
products containing Fabuless™ to become available in their own supermarkets.
Clearly, Fabuless™ is a breakthrough in weight control.
