Royal DSM N.V. and AVEBE U.A. today announce that the business group DSM Food
Specialties and AVEBE Food have entered into a strategic partnership. The
combination of DSM’s enzyme expertise and AVEBE’s starch knowledge will lead
to new opportunities for the development of innovative creaminess-enhancing
products for the food industry.
The partnership has already led to the development of Etenia™, a natural,
clean label ingredient derived from potato starch designed for a variety of
applications. “Etenia has already demonstrated its unique creaminess and
melt-in-mouth qualities in yogurts and dairy drinks and seems to be ideally
suited as a fat replacer,” comments Paul Sheldrake, Marketing Manager at
AVEBE.
As a result of the partnership agreement, AVEBE will be responsible for the
marketing and sales of Etenia™ in dairy applications and will introduce the
product to the European market. Another application area currently under
development for Etenia™ is cakes. Etenia™ forms an integral part of DSM’s
revolutionary ‘toolkit’ for the cake industry, which is scheduled for launch
in October 2007.
“We are delighted to announce this partnership to the food industry,” comments
Alexander Wessels, business group director of DSM Food Specialties. “By
combining the strengths of both companies, we can better serve our customers.
We are confident that this relationship will provide the ideal platform for
successful new product development. It’s yet another example of market-driven
growth and open innovation – one of the key pillars in
DSM’s strategy Vision 2010 – Building on Strengths.”
AVEBE
AVEBE is a global starch company. We create and market starch based solutions
for food, feed, paper, building, textiles and adhesives industries. We have
operations in several countries and employ around 1500 people worldwide. AVEBE
sets out to help its clients to develop innovative starch-based products. That
strategy is based on cost price leadership, innovation and partnership. More
information about AVEBE can be found at
www.avebe.com.
DSM Food Specialties
DSM Food Specialties is a leading producer of value-added ingredient solutions
for the international food and beverage industries. With 1,400 employees
active in 25 locations worldwide, DSM Food Specialties is a truly global
player. More information about DSM Food Specialties can be found at
www.dsm-foodspecialties.com
