With the recent implementation of the new Food Safety Law in China, DSM intents to assist Chinese manufacturers, to comply with these new regulations with its Quality for Life™[1] commitment to its portfolio of food ingredients. This is to further enhance the confidence of customers in China that DSM’s ingredients and premixes will enable them to fulfill the more stringent safety standards with regards to permitable ingredients in food production.

Quality for Life reflects DSM’s commitment to product safety and quality. It is a unique seal of excellence, designed to give customers the reassurance that the ingredients they buy have been manufactured to the highest quality, using optimum safety standards and sustainable practices. As an integrated supplier, DSM can provide this reassurance and full traceability throughout its supply chain – from product conception, raw material supply through manufacture to quality control, product distribution and after-sales service.

Weiming, Jiang, President DSM China, commented: “The Chinese authorities have reacted to recent events in the region with the introduction of a new legal framework designed to raise the bar for safety standards. Manufacturers are faced with tougher standards, close supervision and strict recall systems. In this arena, DSM’s Quality for Life becomes an invaluable and integral support for customers. It provides a tangible certification of our commitment to global quality, and assures customers the same ingredient quality and safety standards, wherever they are in the world.”

Introduced in November 2008, Quality for Life is applied to DSM’s complete portfolio of health and nutritional ingredients. The Quality for Life logo is designed to convey DSM’s values of quality and sustainability. Further information on the Quality for Life initiative can be found at www.qualityforlife.com.

In January 2009 DSM organized the International Dairy Safety Forum in Beijing, together with China's major Dairy companies and members from the Dairy industry including regulators. The aim of this forum was to improve safety in the dairy industry of China. This one-day forum brought together high-level representatives of the Chinese dairy industry, dairy associations and government authorities, such as the health department. On the forum’s agenda were issues as the establishment of a safe milk source system, and safeguarding of product quality to regain consumer trust.

[1] Quality for Life™ is a trademark of Royal DSM N.V