Maxavor® Chicken YE(1) from DSM Food Specialties is an innovative new range of chicken flavours that can be simply labelled ‘yeast extract’. As a 100% natural ingredient, Maxavor Chicken YE is the first ingredient of its kind to deliver an authentic chicken taste direction to a diverse range of savoury foods, and enable manufacturers to respond to growing consumer demand for clean labelling. It is easy to use, guarantees a high impact, authentic flavour delivery and generates real mouthfeel and specific aroma to a range of savoury applications from noodles and soups to sauces, dressings and seasoning mixes.

Coen van Oorschot, product manager, DSM Food Specialties, comments, “Despite today’s busy lifestyle, recent research shows(2) that over 50 per cent of consumers pay close attention to product labels, and prefer goods with natural ingredients. It also highlights that the majority of consumers recognise yeast extracts as natural – an increasingly important factor in purchasing decisions. 

“The fact that this 100% natural chicken flavour can be labelled as ‘yeast extract’ is a clear point of difference. It ensures that the new range is suitable for international markets where even the strictest labelling requirements apply – a strong added value proposition for manufacturers. 

“This exciting new range is part of our unique three step building block approach which enables us to work with customers to create individual taste profiles for a wide range of savoury applications. Maxavor Chicken YE forms the vital second step in this process; building on the basic taste foundation of step one it provides a specific culinary taste direction. We then draw on our portfolio of yeast based extracts to create a complex, rounded and satisfying savoury flavour. We are confident that Maxavor Chicken YE will meet – and even exceed – customer expectations.”

Produced using DSM’s proprietary technology, Maxavor Chicken YE is available as Roast and Boiled, depending on the desired flavour profile. It is free from GMO, MSG, allergens and E-numbers and also suitable for vegans. Moreover, the range meets Kosher and Halal requirements.

(1) Maxavor is a registered trademark of Royal DSM N.V. 
(2) Research conducted by DSM and TNS-NIPO