Maxavor® Chicken YE - A winning combination
Over 50 % of consumers pay close attention to product labels and prefer goods with natural ingredients 1.
In this context, yeast extracts are the ideal solution for savoury applications.
Recognized as an effective method off imparting flavour to a variety of foods, yeast extracts are also regarded as natural by consumers.
The introduction of the Maxavor® Chicken YE range of delicate chicken flavours is our response to this growing trend.
These innovative, natural yeast extracts give an authentic chicken taste direction to a diverse range of savoury foods, plus allow the sought after clean label declaration.
Introducing a natural worry-free solution
Representing a real industry breakthrough, Maxavor® Chicken YE is the fist 100 % natural chicken flavour which can be labeled simply as yeast extract.
This offers you a clear point of differentiation plus an added value proposition in a competitive market place.
It can also be used in countries and products where even the strictest labeling requirements apply.
1 Research conducted by DSM and TNS-NIPO
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