Consumer trends
Consumer lifestyles are changing. The last decade has witnessed the biggest
transformation, with the demands of work and family driving people to cram as
much into each day as possible. Developments in the food industry reflect
this. Supermarket shelves are brimming with convenience products that fit with
current trends.
Substantiated health claims
Convenience is not the only wish in consumer minds. The rapid evolution of
nutritional science has drawn attention to the importance of health and
well-being. Extensive consumer research carried out for DSM, illustrates that
substantiated health claims are highly important for consumers when selecting
healthy products. These consumers are not willing to compromise on the taste
of foods as well. Therefore our focus involves these three consumer trends
convenience, health and taste.
Nutritional core business areas
In order to address consumers’ needs, DSM supplies safe and reliable
functional food ingredients, with substantiated health benefits in order to
improve the health of the consumer and well-being and lower risk for disease.
