DSM and WFP win 2008 ICIS Business Innovation Award
Royal DSM N.V., the global Life Sciences and Materials Sciences company
headquartered in the Netherlands, and the United Nations World Food Programme
(WFP) announce that the 2008 ICIS Innovation Awards for Best Business
Innovation has been awarded to DSM Nutritional Products and WFP for the MixMe
(TM) micronutrient powder.
In a joint initiative, DSM and WFP have developed MixMe sachets to provide
people in developing countries with micronutrients that can be mixed with food
at home. This "home fortification" is a novel approach to the enrichment of
food with micronutrients, as food is usually fortified industrially during the
processing stage.
This year alone, the MixMe sachets will reach over 250,000 people in Nepal,
Kenya and Bangladesh. WFP and DSM plan to substantially increase the coverage
area in the coming years to reach millions of people.
The food enriching micronutrient powder MixMe will enable the World Food
Programme, the UN's frontline agency for hunger solutions, to bring better
food assistance to the hungry poor. In addition to the almost one billion
people who are hungry there are close to another billion of people in this
world who seem not to suffer from hunger at first glance but are suffering
from a deficiency in micronutrients (the so-called "hidden hunger"). These
people appear to have enough to eat, but often eat mainly carbohydrate rich
foods such as rice or maize which do not provide the essential vitamins and
minerals (micronutrients) needed for good health and therefore they develop
all kinds of diseases such as anemia and blindness.
Feike Sijbesma, Chairman of the DSM Managing Board said: "Through various
initiatives we show our dedication to improve human health and prosperity by
eliminating micronutrient malnutrition. I am very proud of this award. It is a
recognition of the hard work of everyone involved in the collaboration between
DSM and the UN WFP and in particular in the development of the MixMe sachets
and it shows that innovation can make a difference in helping to reduce hidden
hunger, still the number one cause of death in the world."
"This is a concrete example of how a UN agency can work with the private
sector to jointly develop an innovative product," said Martin Bloem, WFP's
Chief of Nutrition. "For just 2.5 US cents per child per a day, we can save
countless children's lives by giving them essential vitamins and minerals. But
it's more than that. Recent evidence shows that micronutrient deficiency in
the first 24 months of life can have irreversible effects on intellectual and
physical development. With the MixMe powder, we can help children fulfill
their potential and help build a brighter future for entire communities.
DSM and WFP had to overcome several challenges before the sachets could be put
to use. The first challenge was to produce a stable and tasteless powder and
appropriate packaging to protect the contents from the harsh climatic
conditions in many developing countries. The second challenge was to find a
suitable packaging facility that could handle the high volumes involved, and
the third was to understand and comply with the approval processes of
individual governments.
Among the many hundreds of millions of malnourished people, those groups with
the highest micronutrient needs include children up to the age of five and
pregnant and breastfeeding women. For these groups, the lack of micronutrients
can have devastating consequences, causing the death of many women during or
shortly after childbirth, irreversible mental and physical impairment to their
offspring, and high child mortality due to communicable diseases.
Over 1.1 million child deaths per year are attributed to deficiencies in
vitamin A and zinc. A lack of vitamin A weakens the immune system and can
cause blindness, while zinc deficiency contributes to stunted growth and
weakened immunity in young children.
Since March 2007, DSM has been an official partner of the United Nations World
Food Programme. DSM provides WFP with expertise, high nutrient products as
well as financial assistance. Besides the well-known humanitarian program
SIGHT AND LIFE, DSM has also developed the Nutrition Improvement Program
(NIP), providing technical and scientific support for supplementation programs
and for the fortification of staple foods with essential vitamins and minerals
in developing countries.
The ICIS Innovation Awards, now in their fifth year, are designed to recognize
those companies that have made significant steps forward through R&D, with
tangible results emerging during 2007 and the early part of 2008. ICIS is the
chemical publishing arm of Reed Business Information, part of global
publishing group Reed Elsevier.
SIGHT AND LIFE
SIGHT AND LIFE is a non-profit humanitarian initiative of Royal DSM N.V. whose
mission is to fight micronutrient deficiencies in developing countries. When
SIGHT AND LIFE was first set up in 1986 it focused on vitamin A deficiency.
Since 2003, SIGHT AND LIFE's mission has expanded to address other essential
micronutrient deficiencies including nutritional anemia. Malnutrition is still
an underlying cause of more than 3.5 million deaths per year among children
under five years of age. SIGHT AND LIFE actively seeks to end micronutrient
malnutrition - also known as "hidden hunger" - by raising awareness of these
problems as serious public health issues. More information:
www.sightandlife.org
Nutrition Improvement Program
The Nutrition Improvement Program (NIP) of DSM Nutritional Products is
dedicated to improving human health and prosperity by eliminating
micronutrient malnutrition. The program supports and promotes the addition to
staple foods of essential micronutrients (nutrients that cannot be synthesized
in the body and are required only in minute quantities daily, such as
vitamins, trace elements and most minerals) that are lacking in a population's
diet. A global team of committed experts works to eliminate micronutrient
deficiencies through customized quality products, scientific and technical
expertise, and educational support. NIP plays an important role in the
partnership between DSM and WFP. It develops products that are tailored to the
individual needs of the WFP beneficiaries. More information:
www.nutritionimprovement.com
UN World Food Programme (WFP)
WFP is the UN's front-line food assistance agency and the world's largest
humanitarian organization, providing food to an average of 90 million people
(including 58 million children) per year. Hunger is still the biggest health
threat in the world, affecting 923 million people and claiming 25,000 lives
every single day. WFP fights hunger via emergency aid, recovery and rebuilding
programs for post-emergency situations, and development projects aimed at
helping poor countries strengthen their own ability to reduce chronic hunger.
For more information see www.wfp.org.
DSM - the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates innovative products and services in Life Sciences and
Materials Sciences that contribute to the quality of life. DSM's products and
services are used globally in a wide range of markets and applications,
supporting a healthier, more sustainable and more enjoyable way of life. End
markets include human and animal nutrition and health, personal care,
pharmaceuticals, automotive, coatings and paint, electrics and electronics,
life protection and housing. DSM has annual sales of almost EUR 8.8 billion
and employs some 23,000 people worldwide. The company is headquartered in the
Netherlands, with locations on five continents. DSM is listed on Euronext
Amsterdam. More information: www.dsm.com
For more information:
DSM Corporate Communications
Herman Betten
tel. +31 (0) 45 5782017
fax +31 (0) 45 5740680
e-mail media.relations@dsm.com
WFP Partnership Communications
Silke Buhr
tel. +39 06 6513 2198
mob +39 345 227 4900
e-mail silke.buhr@wfp.org
Press release-pdf
Forward-looking statements
This press release contains forward-looking statements. These statements are
based on current expectations, estimates and projections of DSM and
information currently available to the company. The statements involve certain
risks and uncertainties that are difficult to predict and therefore DSM does
not guarantee that its expectations will be realized. Furthermore, DSM has no
obligation to update the statements contained in this press release.
The English language version of the press release is leading.