The international success of Fabuless, DSM’s revolutionary weight management
ingredient, continues with news that it is the key ingredient in a number of
retail concepts now available in the Asia-Pacific region. These launches
demonstrate the global appeal of Fabuless and are the commercial reflection of
consumer research carried out earlier this year to determine interest and
demand for the product in this region.
Four new products have been introduced to the Asian market this year. They
include SlimOne, a 100% natural dietary supplement from Vietnamese company,
Dong A Pharma. SlimOne has been specifically developed to support those
looking to control their weight, helping them to feel fuller for longer. Smart
Conscious, from Monage Co, is available online in Japan and claims to enable
consumers to change their lifestyle without going on a diet. The Taiwanese can
now purchase FrenchWise, a dietary supplement which helps prevent the yo-yo
diet effect, allowing consumers to eat less in a safe and natural way. The
Australian product, Aliten, from Novogen, is positioned as a weight management
solution; consumers can eat less from the first dose and so promote a positive
approach to weight control.
Emily Tellers, product manager Fabuless, commented: “These latest launches
highlight manufacturers’ confidence in Fabuless in Asia. With its clinically
proven efficacy which substantiates the claims that it helps consumers eat
less, Fabuless enables manufacturers to offer a clear point of differentiation
with their products. Demand for effective weight management concepts is
growing significantly in the Asia-Pacific region thanks to the area’s rapid
economic development and the shift from an active, agricultural lifestyle to a
sedentary, urban lifestyle.
Encouraging results from recent independent consumer research means we can be
even more confident of continued commercial success in this area. This study,
commissioned by DSM, evaluated the effectiveness, overall appeal and purchase
intent of products containing Fabuless among male and female respondents aged
between 25 and 45. The feedback was positive, with Fabuless perceived as
highly effective at controlling snacking and respondents revealing a high
purchase intent for Fabuless-enriched products.”
Fabuless™ is an innovative combination of oat oil and palm oil (both naturally
occurring dietary lipids) that is formulated in a unique and stable emulsion.
Its microstructure prevents the digestion of palm oil droplets until
relatively deep in the small intestine. Because undigested fat arriving in the
ileum (the latter part of the small intestine), triggers an 'appetite
satisfied' signal to the brain, consumers feel no need to take in more
calories, can eat less and still feel satisfied.
1 Fabuless™ is a registered trademark of Royal DSM N.V.
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins,
carotenoids and other fine chemicals to the feed, food, pharmaceutical and
personal care industries. The business has sales of over EUR 2 billion and a
long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments. For further company
information please visit www.dsmnutritionalproducts.com.
DSM - the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates innovative products and services in Life Sciences and
Materials Sciences that contribute to the quality of life. DSM’s products and
services are used globally in a wide range of markets and applications,
supporting a healthier, more sustainable and more enjoyable way of life. End
markets include human and animal nutrition and health, personal care,
pharmaceuticals, automotive, coatings and paint, electrics and electronics,
life protection and housing. DSM has annual sales of almost EUR 8.8 billion
and employs some 23,000 people worldwide. The company is headquartered in the
Netherlands, with locations on five continents. DSM is listed on Euronext
Amsterdam. More information on DSM: www.dsm.com.
For more information:
DSM Nutritional Products Emma Peyrachon Tel. +41 (0) 61 815 83 54 Fax +41 (0)
61 815 88 90 E-mail: emma.peyrachon@dsm.com
Mary Houston / Marek Borowik, Barrett Dixon Bell Tel: +44 (0)161 925 4700 Fax:
+44 (0)161 925 4701 Email: mary@bdb.co.uk or marek@bdb.co.uk
Forward-looking statements
This press release contains forward-looking statements. These statements are
based on current expectations, estimates and projections of DSM and
information currently available to the company. The statements involve certain
risks and uncertainties that are difficult to predict and therefore DSM does
not guarantee that its expectations will be realized. Furthermore, DSM has no
obligation to update the statements contained in this press release. The
English language version of the press release is leading.