Hayward, CA, Kaiseraugst, 28 March 2006
CreAgri, Inc., and DSM Nutritional Products, are pleased to announce they have
recently signed a worldwide supply, distribution and marketing agreement. This
agreement relates to CreAgri’s proprietary hydroxytyrosol formulation, HIDROX®
as an ingredient for the dietary supplement, pet food, animal feed, food and
functional food markets. DSM, a publicly traded company, is known as the
leading supplier of vitamins, carotenoids and other fine chemicals worldwide.
DSM Nutritional Products will take over distribution of HIDROX on 1 May 2006.
CreAgri Inc.’s HIDROX® is a patented ingredient made from the vegetation water
of organic olives using their patented IntegraleTM process. The olive juice
used in this process possesses antioxidants and anti-inflammatory activities
which are beneficial for joint health, cardiovascular wellness, immune system
balance, and the reduction of oxidative stress and antimicrobial activity.
“This is a very important milestone for CreAgri and HIDROX®” stated Dr.
Roberto Crea, Founder and Chief Executive officer of CreAgri, Inc. of Hayward,
CA, “DSM is a perfect organization to take HIDROX® to its fullest potential in
the nutritional field. Together we will continue promoting human health and
well being through the development of science-based products and processes
that are not only environmentally friendly, but compatible with sustainable
agricultural methods.”
Dr. Krijn Rietveld, Head of New Business Development and Senior Vice President
of DSM Nutritional Products said “We’re very excited about this new venture
with CreAgri. This is an important step in our new strategic direction and
Vision 2010. As the world leader in this area, we are committed to developing
new, science based business opportunities for human and animal nutritional
products and are especially happy to be working with an innovative company
like CreAgri which has products like HIDROX.”
DSM Nutritional Products
DSM Nutritional Products is the
world's leading supplier of vitamins, carotenoids and other fine chemicals to
the feed, food, pharmaceutical and personal care industries. The company has a
long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments. For further company
information please visit
www.dsmnutritionalproducts.com.
DSM
DSM is active in nutritional and pharma ingredients,
performance materials and industrial chemicals. The company creates innovative
products and services that help improve the quality of life. DSM’s products
are used in a wide range of end markets and applications such as human and
animal nutrition and health, cosmetics, pharmaceuticals, automotive and
transport, coatings, housing and electrics & electronics (E&E). DSM’s
strategy, named Vision 2010 – Building on Strengths, focuses on accelerating
profitable and innovative growth of the company’s specialties portfolio.
Market-driven growth, innovation and increased presence in emerging economies
are key drivers of this strategy. The group has annual sales of over EUR 8
billion and employs some 22,000 people worldwide. DSM ranks among the global
leaders in many of its fields. The company is headquartered in the
Netherlands, with locations in Europe, Asia, Africa and the Americas. For
further company information please visit
www.dsm.com.
CreAgri, Inc.
CreAgri, Inc. is a California-based manufacturer
of proprietary organic olive-derived ingredients. CreAgri’s goal is to
provide health benefits by creating superior natural products that achieve
“The Creative Balance of Nature and Technology.” The company develops
science-based processes that are environmentally friendly and compatible with
sustainable agricultural methods. Olives grown on CreAgri’s own organic olive
ranch are carefully processed within 24-48 hours of harvesting. For more
information on CreAgri, Inc. please visit
www.creagri.com.
For more information:
DSM Nutritional Products
Dr Thomas Breisach
tel. +41
(61) 6888514
fax +41 (61) 6873716
e-mail thomas.breisach@dsm.com
CreAgri, Inc.,
tel. 866-4-CREAGRI, or
tel. Christie
Communications at 805-565-4122
email info@creagri.com