Kaiseraugst (CH), 08 December 2006
DSM Nutritional Products is globally launching HIDROX™: an ingredient
derived from olives for the dietary supplement, food and beverage market.
Earlier this year, DSM Nutritional Products signed a worldwide supply,
distribution and marketing agreement with CreaAgri Inc. for their proprietary
product: HIDROX™. With that license agreement DSM also acquired the exclusive
access to CreAgri’s patents, putting both parties into a unique competitive
position.
DSM has launched the product in the United States back in August 2006 and is
now proud to announce its launch in Asia, Latin America, Europe and Africa.
HIDROX™ is made from the juice of organically grown olives by a
patent-protected process. The olive juice possesses high concentration of
polyphenols with strong antioxidant and anti-inflammatory activities. HIDROX™
main polyphenol and main antioxidant is hydroxytyrosol, a scientifically well
documented molecule. Due to its unique properties and its manufacturing from
olives, HIDROX™ is well suited for any kind of food product and dietary
supplement related to the Mediterranean lifestyle.
DSM is committed to develop new, science based business opportunities for
human and animal nutritional products. The global launch of HIDROX™ is an
important step in DSM’s new strategic direction and Vision 2010.
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins,
carotenoids and other fine chemicals to the feed, food, pharmaceutical and
personal care industries. The business has sales of about EUR 2 billion and a
long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments. For further company
information please visit
www.dsmnutritionalproducts.com.
About DSM
DSM is active worldwide in nutritional and pharma ingredients, performance
materials and industrial chemicals. The company creates innovative products
and services that help improve the quality of life. DSM’s products are used in
a wide range of end markets and applications such as human and animal
nutrition and health, cosmetics, pharmaceuticals, automotive and transport,
coatings, housing and electrics & electronics (E&E). DSM’s strategy, named
Vision 2010 – Building on Strengths, focuses on accelerating
profitable and innovative growth of the company’s specialties portfolio.
Market-driven growth, innovation and increased presence in emerging economies
are key drivers of this strategy. The group has annual sales of over EUR 8
billion and employs some 22,000 people worldwide. DSM ranks among the global
leaders in many of its fields. The company is headquartered in the
Netherlands, with locations in Europe, Asia, Africa and the Americas. More
information about DSM can be found at www.dsm.com
.
For more information:
DSM Nutritional Products
Charlotte Frederiksen
tel. +41 (0) 61 688 85 14
fax
+41 (0) 61 687 37 16
e-mail:
charlotte.frederiksen@dsm.com
Forward-looking statements
This press release
contains forward-looking statements. These statements are based on current
expectations, estimates and projections of DSM management and information
currently available to the company. The statements involve certain risks and
uncertainties that are difficult to predict and therefore DSM does not
guarantee that its expectations will be realized. Furthermore, DSM has no
obligation to update the statements contained in this press release.
