Royal DSM N.V. today announces its newest innovation in carotenoids:
CAROPHYLL® Stay-Pink. This concept, adapted from nature, makes a
generational step in existing carotenoid technologies. The DSM technology
makes use of an improved structure to protect the astaxanthin molecule.
Astaxanthin is the carotenoid that provides the typical rich color associated
with salmon flesh.
Based on the need of today’s customer, the major concern for astaxanthin is
its stability during the processing and storage of feed products in which it
is incorporated. With CAROPHYLL® Stay-Pink, DSM has developed a breakthrough
technology that addresses the issue of the processing stability of
astaxanthin. This unique approach leads to diminished losses during processing
and storage.
Close consultation with customers made it clear that a significant innovation
with this carotenoid was necessary to meet the market needs. Market
pre-testing has resulted in very enthusiastic customers who recognize the
product’s potential to help address their needs for a more stable high
quality product.
DSM is currently in the process of having CAROPHYLL® Stay-Pink registered in
the EU as a sensory additive following the conditions of Regulation 1831/2003.
A summary of the European application, which was published on 22 May 2007, can
be found on the website of the European Food Safety Authority:
http://www.efsa.europa.eu/en/science/feedap/an_applications/summaries/feedap_application
_carophyll_slm_summmary.html. Registration of CAROPHYLL® Stay-Pink in
other countries is also progressing. The submissions to the various
authorities have been very well met and timely approvals are expected.
“With this innovation DSM once more demonstrates its strong commitment to
the aquaculture market,” states Jos Schneiders, President Animal Nutrition and
Health. “With this second generation astaxanthin we help support DSM’s
goal to create value for our customers. It’s a typical example of
market-driven growth and innovation, one of the key pillars of DSM’s
strategy Vision 2010 – Building on Strengths.”
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins,
carotenoids and other fine chemicals to the feed, food, pharmaceutical and
personal care industries. The business has sales of about EUR 2 billion and a
long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments. For further company
information please visit
www.dsmnutritionalproducts.com
About DSM
DSM is active worldwide in nutritional and pharma ingredients, performance
materials and industrial chemicals. The company develops, produces and sells
innovative products and services that help improve the quality of life. DSM’s
products are used in a wide range of end-markets and applications, such as
human and animal nutrition and health, personal care, pharmaceuticals,
automotive and transport, coatings and paint, housing and electrics &
electronics (E&E). DSM’s strategy, named Vision 2010 – Building on Strengths,
focuses on accelerating profitable and innovative growth of the company’s
specialties portfolio. The key drivers of this strategy are market-driven
growth and innovation plus an increased presence in emerging economies. The
group has annual sales of over €8 billion and employs some 22,000 people
worldwide. DSM ranks among the global leaders in many of its fields. The
company is headquartered in the Netherlands, with locations in Europe, Asia,
Africa, Australia and the Americas. More information about DSM can be found at
www.dsm.com
For more information:
DSM Nutritional Products
Charlotte Frederiksen
Tel. +41 (0) 61 688 85 14
Fax +41 (0) 61 687 37 16
E-mail:
charlotte.frederiksen@dsm.com
Forward-looking statements
This press release contains forward-looking statements. These statements
are based on current expectations, estimates and projections of DSM management
and information currently available to the company. The statements involve
certain risks and uncertainties that are difficult to predict and therefore
DSM does not guarantee that its expectations will be realized. Furthermore,
DSM has no obligation to update the statements contained in this press release.