DSM, Fi Europe, 17 – 19 November 2009, Frankfurt Messe, Booth 8K22 / 8K26
DSM will be demonstrating its deep understanding of the consumer trends currently driving the international food industry at this year’s FiE: health, natural ingredients and food safety/quality. The company will be showcasing its range of innovative ingredients, backed by science and developed to help manufacturers formulate foods and beverages which respond to today’s consumer demands. A one year celebration of its Quality for Life™1 commitment will be a major focus. Visitors will be able to explore its value and benefits in terms of the quality, reliability, traceability and sustainability of DSM’s nutrition portfolio.
DSM will unveil its latest natural solutions on stand. Highlights include the launch of MaxiBright®2 , a natural enzyme for whey decolourification and soy milk decolouring, and Panamore™3 Spring – a breakthrough alternative to CSL and SSL chemical emulsifiers. Maxavor®4 Chicken YE, the first chicken flavour that can be simply labelled as a ‘yeast extract’, will also be presented. This ingredient has also been nominated in the best savoury / meat innovation category at the FiE awards.
And, as health continues to dominate customer concerns, DSM will reveal its comprehensive portfolio of health benefit solutions via its ‘How can we Health you?’ platform. Key products include FloraGlo®5 lutein and redivivo®6 lycopene (redivivo recently received Novel Food approval as a nutrient in the EU).
A clear commitment to consumers
In an increasingly crowded market place, food manufacturers are looking for ways to ensure their products stand out on shelf and satisfy consumer requirements. DSM offers a complete portfolio of solutions, all developed to help customers formulate the products their target audience demands. Representatives from DSM will be available to demonstrate how its ingredients can help manufacturers create a clear point of differentiation in the market place and achieve vital consumer appeal.
Happy Birthday Quality for Life
Launched at HiE 2008, Quality for Life is DSM’s commitment to safety and quality for its complete range of products and services. This mark of excellence provides manufacturers with a tangible certification that all DSM’s nutritional ingredients meet the highest quality standards, and are reliable, traceable and sustainable too. This assurance is crucial in the current global climate.
MaxiBright – for natural brightness
MaxiBright represents an industry first. A natural, food grade, fungal-based enzyme, MaxiBright has been specifically designed for whey decolourification and soy milk decolouring. With MaxiBright, producers can now benefit from a natural and cost effective solution for consistent product quality.
Spring into action in the bakery sector
DSM will showcase Panamore Spring, an extension of its breakthrough Panamore enzyme technology. Developed to replace calcium and sodium stearoyl lactylate (CSL and SSL) emulsifiers, Panamore Spring offers bread manufacturers a natural, cost-effective, sustainable and consumer-friendly alternative to chemical emulsifiers. Used at far lower dosages than SSL, it also delivers major savings through lower ingredient costs and reduced handling, and results in a more stable, tolerant dough with soft crumb structure, good volume and superior shelf life.
How can we Health you?
Exciting new health benefit solutions will be demonstrated by DSM on stand. The ingredients and market relevance behind DSM’s cutting-edge health benefit concepts will also be revealed and explained. The company will present solutions for eye, bone, joint, heart and immune health, plus mental wellbeing, sports performance, weight management, successful aging, beauty from within, essentials for women and essentials for nutrition. Visitors can also sample products and prototypes containing DSM’s nutritional ingredients which offer specific health benefits.
DSM will highlight its beverage capabilities in two unique ways at FiE. A “filling station,” featuring eight, ready-to-drink beverages, each with their own ingredient mix and targeted health benefit will be on display. Plus, to demonstrate the versatility of the company’s health ingredients, visitors are invited to try DSM’s healthy cocktail bar. Here, they can customise and sample a non-alcoholic cocktail which offers their chosen nutritional benefit.
Coloration experts will be available throughout the show to discuss DSM’s carotenoids coloration capabilities. This will include the recently launched CaroCare®7 Nat. ß-Carotene 10% CWS Star, a natural source product developed specifically for RTD beverages. The ROPUFA®8 omega-3 range, PeptoPro®9 for sports performance and fast recovery, Fabuless™10 weight management ingredient and the multi-award-winning tensVida™11 lactotripeptide, which helps to maintain a healthy blood pressure and is part of DSM's Vida family, will be showcased. Representatives from the company will also present the latest developments in the field of infant nutrition plus the Quali®-Blends12 initiative, which responds to the growing demand for high quality nutritional ingredients from a completely traceable source.
The perfect partnership
The unique, synergistic effects of Maxilact®13 and DELVO®14 -YOG will be put under the spotlight at the show. DSM will demonstrate premium yoghurt concepts achieved through using these two ingredients in combination. Maxilact, the world standard for pure lactase, when used with a specifically selected DELVO-YOG culture, can deliver exceptional yoghurt with enhanced natural sweetness – a recipe for success.
Natural, reliable product solutions
Visitors to DSM’s stand can learn more about Maxarome®15 Select, a natural solution for salt reduction. For manufacturers interested in the safe and reliable preservation of cheese and sausage products, Delvocid®16 L will be featured as part of the Protection You Can Trust™17 portfolio, while MaxiCurd™18 will be of key interest to cheese producers looking to boost yield and reduce costs. And, for visitors in search of an effective acrylamide mitigator, PreventASe™19 will offer an important solution.
ENDS
1Quality for Life™ is a trademark of Royal DSM N.V
2MaxiBright® is a registered trademark of Royal DSM N.V
3Panamore™ is a trademark of Royal DSM N.V
4Maxavor® is a registered trademark of Royal DSM N.V.
5FloraGLO® is a registered trademark of Kemin Industries, Inc.
6redivivo® is a registered trademark of Royal DSM N.V.
7CaroCare® is a registered trademark of Royal DSM N.V
8ROPUFA® is a registered trademark of Royal DSM N.V
9PeptoPro™ is a trademark of Royal DSM N.V.
10Fabuless™ is a trademark of Royal DSM N.V.
11tensVida™ is a trademark of Royal DSM N.V.
12Quali®-Blends is a registered trademark of Royal DSM N.V
13Maxilact® is a registered trademark of Royal DSM N.V.
14DELVO® is a registered trademark of Royal DSM N.V.
15Maxarome® is a registered trademark of Royal DSM N.V.
16Delvocid® is a registered trademark of Royal DSM N.V.
17Protection You Can Trust is a trademark of Royal DSM N.V.
18MaxiCurd™ is a trademark of Royal DSM N.V.
19PreventASe™ is a trademark of Royal DSM N.V.
