DSM Nutritional Products has announced the launch of QUALI™-BLENDS – an exciting new initiative introduced to respond to growing demand for high quality nutritional ingredients from a completely traceable source. QUALI ™-BLENDS encompasses the company’s unique offer of premix solutions. It has been created to convey DSM Nutritional Products’ commitment to delivering formulations which fulfill the most rigorous criteria for quality, reliability, traceability, safety and sustainability.

The launch of QUALI™-BLENDS brings a new dimension to this fully controlled and integrated approach from the world’s only vertically integrated vitamin premix manufacturer. Commenting on the initiative, Gareth Barker, director of global human nutrition & health marketing, DSM Nutritional Products said, “As the global market leader in premix solutions, we have always prioritised food safety and quality. We work to the strictest internal standards which are further supported by independent audits. Our attention to detail covers every aspect of our operation from certified premix plants and dedicated quality control labs to warehousing with dedicated storage zones. The introduction of QUALI™-BLENDS formalises these practices and gives customers a tangible certification of our promise. We are confident this approach will resonate with our customers. Contamination issues and costly product recalls continue to dominate manufacturers concerns – there is a clear need to know that ingredients come from a safe and reliable source.”

In the growing market for fortified nutritional products which is driven by relentless consumer demand for innovation, high quality solutions customised to individual requirements are essential. DSM Nutritional Products’ proven scientific expertise, combined with dedicated analytical and application laboratories, enables to translate health concepts into segment specific premix solutions. With QUALI™-BLENDS, DSM Nutritional Products offers a complete, controlled and reliable solution to manufacturers needs.

QUALI™-BLENDS gives customers the exact ingredients required in a homogeneous customised blend. This enables customers to save on quality control, warehousing and processing costs and they can be assured of receiving top quality products and services.

The QUALI™-BLENDS brand encompasses vitamins, carotenoids and an extensive range of nutritional ingredients, minerals and nucleotides which are formulated into dry and liquid premixes. Customised solutions are available for all application areas. Current market trends and consumer demand has shaped four key application areas including staple foods, beverages, infant nutrition and dietary supplements.

ENDS

About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of about EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. For further company information please visit www.dsmnutritionalproducts.com

About DSM
DSM creates innovative products and services in Life Sciences and Materials Sciences that contribute to the quality of life. DSM’s products and services are used globally in a wide range of markets and applications, supporting a healthier, more sustainable and more enjoyable way of life. End markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrics and electronics, life protection and housing. DSM has annual sales of almost EUR 8.8 billion and employs some 23,000 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information about DSM can be found at www.dsm.com

For more information:
DSM Nutritional Products
Charlotte Frederiksen

Tel. +41 (0) 61 688 85 14
Fax +41 (0) 61 687 37 16

E-mail: charlotte.frederiksen@dsm.com

Helen Jones / Mary Houston,
Barrett Dixon Bell, Craig Court, 25 Hale Road, Altrincham,
Cheshire, WA14 2EY, UK.

Tel: +44 (0)161 925 4700
Fax: +44 (0)161 925 4701

E-mail: helen@bdb.co.uk or mary@bdb.co.uk

Forward-looking statements
This press release contains forward-looking statements. These statements are based on current expectations, estimates and projections of DSM management and information currently available to the company. The statements involve certain risks and uncertainties that are difficult to predict and therefore DSM does not guarantee that its expectations will be realized. Furthermore, DSM has no obligation to update the statements contained in this press release.

Legal Notice:
The information contained herein is business to business information and as such not intended for the labelling, presentation or advertising of foods to be delivered to the final consumer. With regard to any claim and representation of the benefits of the ingredient or the foodstuff it contains and which is directed to the final consumer, all applicable laws and regulations have to be respected. For products brought to market within the European Union we would like to advert to Reg (EU) No. 1924/2006.