DSM Nutritional Products, stand R6, Hi Europe, Madrid, Spain, 16-18 November 2010
DSM Nutritional Products’ Fruitflow®, the first natural, scientifically substantiated solution for healthy blood flow, clinched the coveted Health Ingredients Excellence Award at last night’s ceremony. Crowned best Heart Health innovation and most innovative ingredient of the year, Fruitflow is the only ingredient to date with an approved health claim from the European Food Safety Authority (EFSA) under Article 13.5. Suitable for functional food, beverage and dietary supplement products, the ingredient represents the next generation in heart health.
Fruitflow helps maintain a healthy cardiovascular system by keeping platelets smooth and reducing platelet aggregation. A natural and safe ingredient, Fruitflow does not disrupt the blood clotting process required following injury. Published clinical studies have demonstrated that Fruitflow reduces platelet aggregation in 97 per cent of individuals within 1.5 hours of consumption and its beneficial effect lasts up to eighteen hours. No side-effects, allergenic reactions or incompatibility with other medication have been reported following its prolonged use in ten clinical studies.
Jacob Bauly, Market Development Manager, at DSM Nutritional Products commented: “We are delighted that Fruitflow has received these highly respected awards. With heart health remaining among the top ten consumer health concerns, the demand for effective nutritional solutions continues to grow. With our long-standing applications expertise and investment in scientific research, we’re excited about the new opportunities that will benefit our customers.”
DSM’s portfolio of heart health ingredients is aimed at counteracting the three major risk factors of cardiovascular disease: increased cholesterol, high blood pressure and platelet aggregation. DSM’s heart health solutions include: omega-3 long chain PUFAs, vitamin D, the pure resveratrol ingredient resVida®, Coenzyme Q10 and fat-soluble antioxidants for lowering LDL cholesterol levels. All DSM’s ingredients are protected by the Quality for Life™[1] seal, the company’s commitment to quality, reliability, traceability and sustainability, giving its customers the confidence to take products to market
[1] Quality for Life is a trademark of Royal DSM N. V.
ENDS
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of over EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. More information at www.dsmnutritionalproducts.com and www.qualityforlife.com
DSM – the Life Sciences and Materials Sciences Company
Royal DSM N.V. creates solutions that nourish, protect and improve performance. Its end markets include human and animal nutrition and health, personal care, pharmaceuticals, automotive, coatings and paint, electrical and electronics, life protection and housing. DSM manages its business with a focus on the triple bottom line of economic performance, environmental quality and social responsibility, which it pursues simultaneously and in parallel. DSM has annual net sales of about € 8 billion and employs some 22,700 people worldwide. The company is headquartered in the Netherlands, with locations on five continents. DSM is listed on Euronext Amsterdam. More information: www.dsm.com
For more information:
DSM Nutritional Products
Charlotte Frederiksen
Tel: +41 (0)61 815 83 54
Fax: +41 (0)61 815 82 90
E-mail: charlotte.frederiksen@dsm.com
Catherine Butcher / Lauren Graham,
Barrett Dixon Bell, Craig Court, 25 Hale Road,
Altrincham, Cheshire, WA14 2EY, UK.
Tel: +44 (0)161 925 4700
Fax: +44 (0)161 925 4701
E-mail: catherine@bdb.co.uk / lauren@bdb.co.uk
