For centuries it has been well-known that green tea has multiple benefits that
support a good health, and particularly in Asian countries. This ancient
remedy is still part of their daily routines to this day. The benefits
associated with green tea are becoming better documented all the time, and
more and more products containing green tea extract are being introduced on
the market. However, while interest and awareness is growing, the consumer has
no possibility to distinguish the quality of the various green tea extracts.
DSM Nutritional Products own consumer research confirmed this fact, and it was
on this background that DSM created the Teavigo® Seal of Guarantee. The seal
serves as DSMs quality stamp and assurance to the consumer that only the
highest quality of pure and natural green tea extract (EGCG) was used, in
products carrying the seal.
The Teavigo® Seal of Guarantee can now be found on a variety of products in
most parts of the world, not least in the Netherlands, where the
success-product Teacare® - www.teacare.nl
- is being marketed and distributed through the Dutch pharmacies. Teacare® is
a vegetarian cap designed to support ones general health and well-being. And
with a 150 mg’s EGCG from Teavigo® per capsule, it is a high-potency and very
convenient way to get easy access to all the great benefits from green tea.
Vincent A. Bohnenn, one of the Teacare® inventors describes it:
“Teavigo® is a fascinating ingredient and Teacare® is a fascinating product.
Based on our customers own feedback we are experiencing that Teacare® actively
helps maintain a healthy heart condition and it also supports weight
management. This is indeed a powerful and multifaceted compound, designed to
meet the challenges in a modern world”.
EGCG is also an active assistant in fighting the body’s free radicals through
its proven antioxidant properties. As few green tea extracts on the market has
the same documented effects as Teavigo®, we believe the Seal of Guarantee will
help consumers to pick up the products containing Teavigo®. As Mr. Donker,
co-founder of Teacare® comments: “The Seal tells consumers that the
green tea extract we use is not just hot air”.
Mr. Donker continues to elaborate on the powers of Teacare®: “We are
seeing continuous repeat buys and growth every year. This tells me that
Teacare® is working. What is important for products to become accepted today,
is that they must be effective, convenient and easy to use – and Teavigo® in
Teacare® is all that”.
About DSM Nutritional Products
DSM Nutritional Products is the world's leading supplier of vitamins,
carotenoids and other fine chemicals to the feed, food, pharmaceutical and
personal care industries. The business has sales of about EUR 2 billion and a
long tradition as a pioneer in the discovery of new products, new formulations
and attractive applications for all industry segments. For further company
information please visit
www.dsmnutritionalproducts.com
About DSM
DSM is active worldwide in nutritional and pharma ingredients, performance
materials and industrial chemicals. The company develops, produces and sells
innovative products and services that help improve the quality of life. DSM’s
products are used in a wide range of end-markets and applications, such as
human and animal nutrition and health, personal care, pharmaceuticals,
automotive and transport, coatings and paint, housing and electrics &
electronics (E&E). DSM’s strategy, named Vision 2010 – Building on Strengths,
focuses on accelerating profitable and innovative growth of the company’s
specialties portfolio. The key drivers of this strategy are market-driven
growth and innovation plus an increased presence in emerging economies. The
group has annual sales of over €8 billion and employs some 22,000 people
worldwide. DSM ranks among the global leaders in many of its fields. The
company is headquartered in the Netherlands, with locations in Europe, Asia,
Africa, Australia and the Americas. More information about DSM can be found at
www.dsm.com
For more information:
DSM Nutritional Products
Charlotte Frederiksen
Tel. +41 (0) 61 688 85 14
Fax +41 (0) 61 687 37 16
E-mail:
charlotte.frederiksen@dsm.com
Forward-looking statements
This press release contains forward-looking statements. These statements
are based on current expectations, estimates and projections of DSM management
and information currently available to the company. The statements involve
certain risks and uncertainties that are difficult to predict and therefore
DSM does not guarantee that its expectations will be realized. Furthermore,
DSM has no obligation to update the statements contained in this press release.