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DSM Nutritional Products launches QUALI-C™ vitamin C brand: a sustainable product for a sustainable industry
Kaiseraugst,CH,27 Mar 2007

Vitamin C is an essential and strategic health ingredient required in every day’s diet. To answer customers’ and consumers’ needs, DSM Nutritional Products has decided to brand its guaranteed safe vitamin C range of products. QUALI-C™ stands for consistent quality, reliability and traceability and offers a complete and trustworthy range of pure vitamin C forms.

As the leader in the Dow Jones Sustainability World Index and certified with the broadest range of audited quality seals (GMP, HACCP, CEP, and ISO), DSM is best positioned to deliver the food and health ingredient producers the premium quality and safest vitamin C. QUALI-C™ is produced in the only western vitamin C plant, a plant located in the green hills of Dalry - Scotland. QUALI-C™ has the highest quality standards, a proven production process, advanced control systems and traceable raw materials. Therefore, QUALI-C™ supports food, pharmaceutical and healthcare companies in differentiating on quality, in minimizing risk exposure and in maintaining brand value and customer loyalty.

Mauricio Adade, President of DSM Nutritional Products’ Human Nutrition and Health business, comments “The launch of QUALI-C™ is important for our customers and consumers to differentiate DSM’s premium quality vitamin C from other offerings. For us quality means not only effective and safe products, but also solid supply chain management and processes, a skilled and customer focused workforce and high ethical and environmental standards.”

Please find more information about vitamin C in general and QUALI-C™ on www.quali-c.com

About DSM Nutritional Products

DSM Nutritional Products is the world's leading supplier of vitamins, carotenoids and other fine chemicals to the feed, food, pharmaceutical and personal care industries. The business has sales of about EUR 2 billion and a long tradition as a pioneer in the discovery of new products, new formulations and attractive applications for all industry segments. For further company information please visit www.dsmnutritionalproducts.com

About DSM

DSM is active worldwide in nutritional and pharma ingredients, performance materials and industrial chemicals. The company develops, produces and sells innovative products and services that help improve the quality of life. DSM’s products are used in a wide range of end-markets and applications, such as human and animal nutrition and health, personal care, pharmaceuticals, automotive and transport, coatings and paint, housing and electrics & electronics (E&E). DSM’s strategy, named Vision 2010 – Building on Strengths, focuses on accelerating profitable and innovative growth of the company’s specialties portfolio. The key drivers of this strategy are market-driven growth and innovation plus an increased presence in emerging economies. The group has annual sales of over €8 billion and employs some 22,000 people worldwide. DSM ranks among the global leaders in many of its fields. The company is headquartered in the Netherlands, with locations in Europe, Asia, Africa, Australia and the Americas. More information about DSM can be found at www.dsm.com

For more information:
DSM Nutritional Products
Charlotte Frederiksen

Tel. +41 (0) 61 688 85 14
Fax +41 (0) 61 687 37 16

E-mail: charlotte.frederiksen@dsm.com

Forward-looking statements

This press release contains forward-looking statements. These statements are based on current expectations, estimates and projections of DSM management and information currently available to the company. The statements involve certain risks and uncertainties that are difficult to predict and therefore DSM does not guarantee that its expectations will be realized. Furthermore, DSM has no obligation to update the statements contained in this press release.

www.quali-c.com

QUALI-C™ 

Vitamin C

For more information:
DSM Nutritional Products Charlotte Frederiksen
Tel. :+41 (0) 61 688 85 14 Fax:+41 (0) 61 687 37 16
charlotte.frederiksen@dsm.com
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