Vision and Strategy

On 6 October 2005 DSM announced its new strategy program for the next five years. The strategy will build on the strong foundation of the current Vision 2005 program through which a successful shift of DSM’s portfolio to specialty life science and performance material products and more stable and higher earnings were realized. The new strategy program, which has been named Vision 2010 – Building on Strengths, focuses on accelerating profitable and innovative growth of DSM’s specialties portfolio.

The key elements are:

      • Market-driven growth and innovation

      • Increased presence in emerging economies

      • Operational excellence

      • Value creation

Ronnie Pankhurst, MD, DSM Nutritional Products South Africa ( Pty ) Ltd, aligning with DSM’s 2010 Vision Building on Strengths, has developed this vision for the local organization –

“We need to demonstrate exceptional growth, through constant innovation and passion for our products and those of our customers. We must ensure that this is done in a balanced environment, which is fun and rewarding. And that all projects impact positively on society.”

Underlying Principles:

        • Exceptional Growth through Innovation

        • Prosper through Continuous Challenge

        • Passion and Commitment to the success of our Customer’s products

        • In support of Social Good

        • Strive to create a Fun and Rewarding Environment

        • Good work life Balance for corporate and personal health