Heerlen, NL, 26-March-2007
DSM Elastomers is reinforcing its commitment to the global EPDM market with
the launch of a new marketing campaign for its Keltan® brand. Presented for
the first time at a press briefing on 27 March, Keltan Nothing Compares
reflects the differentiating performance, dedication and high quality
customers can expect from Keltan products, people and DSM Elastomers’ approach
to innovation.
Christian Widdershoven, Director Global Marketing for Keltan, comments: “
Keltan offers a unique combination of products, service and expertise that is
second to none in the market. By understanding the needs of the end-markets we
serve, we aim to deliver innovations that increase productivity and
consistency while driving our customers’ system costs down. The Nothing
Compares slogan captures the true performance and processing strengths of the
Keltan portfolio, the high level of supply security, and the exceptional
technical and service support that our customers can rely on to realise their
ultimate goals.”
Keltan EPDM is used in a wide variety of segments, including automotive,
building and construction, white goods, wire and cable, and the industrial
hose market. The product portfolio includes amorphous, crystalline, oil
extended and DCPD grades, covering the broad range of applications in
mentioned segments.
To help customers get the most out of choosing Keltan, the company offers a
uniform service approach around the world. Customer Response Teams are located
in all regions, providing sales and technical experts, and support from DSM
Corporate R&D and Innovation Centres. Supplementary technical support and
ordering facilities are available online.
Product developments are focused firmly on adding value to customers’
processes and products. Through continuous improvements in manufacturing
technology and close co-operation with customers, DSM Elastomers is optimising
existing Keltan products and innovating new Keltan products based on new
technologies to deliver on the customer needs required by each market segment.
