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Cleaning the seashore

  • 20 May 2006 in Fukuroi (Japan)
  • Takashi Kudoh (DSM Nutritional Products)

Litter on the coast near the Japanese town of Fukuroi

It was something that had preyed on Takashi Kudoh’s mind for years: the litter on the coast near the Japanese town of Fukuroi, not far from the Shizuoka premix plant belonging to DSM Nutritional Products. Takashi’s dream was to join forces with other DSM staff in Japan to deal with the problem.

And so it came about. On Saturday May 20, DSM staff went to the coast in droves and made light work of gathering up all the rubbish they came across.

The amount of litter was overwhelming.

Takashi Kudoh hopes that this initiative will inspire many other Japanese people to follow suit. “Japan’s coastline is stunning. It is certainly worth the effort if we can help to uncover the hidden beauty".

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