Where to buyWhere can I buy products containing Fabuless™? DSM introduced the first dairy product with Fabuless™, ‘ActifControl’, in the Italian market in August 2005. Subsequently in April 2006 a dairy product with Fabuless™ was launched in Portugal under the brandname ‘Adagio Versus’. By the end of 2006, Campina launched ‘Optimel Control’ with Fabuless™ in the Netherlands. Since then, more launches in both dairy and supplement applications followed rapidly. A strong weight management proposition, supported by a number of published scientific studies was used to develop a consumer retail product, which featured a ‘daily regime’ of effective single doses of the Fabuless™ functional ingredient. The first European launch of a dietary supplement concept was in France. Launched in January 2006 and distributed throughout leading pharmacies & para-pharmacies, the product immediately became the No1 best selling weight management product through the pharmacy channel during the launch period. (Nielsen Jan-March O6 - absolute sales demand). DSM’s French partner also launched supplements with Fabuless™ in Belgium, Spain, Portugal and Turkey during the 1st quarter of 2006. The latest exciting new launch is in the UK market, October 2006, where the product reaches wide distribution and receives extensive marketing support under the brand name Slimthru. Visit this page frequently to be informed about any new launches and more developments! |
