ResearchConsumer researchDSM has conducted extensive consumer research on Fabuless™ in Europe, the United States and Latin America. This research shows that the benefits of Fabuless™ are extremely relevant to consumers. Consumer research performed for DSM revealed up to six different end-product concepts that resonated well with consumers in different countries worldwide. With these concepts the food manufacturer is able to realise a product launch quicker because research on the market and proof are in place. By learning from consumers about their needs, we can assist our customers in developing concepts and propositions. It speaks for itself that the research is available upon requests for our Fabuless™ partners. |
