DSM at the OlympicsTogether with the Innovation is our Sport™ program that is dedicated to support the Olympic athletes with our innovations in materials and nutrition, the customer relations program is another important activity during the Games. As in previous editions of the Olympics, the prime spot where NOC*NSF and its Partners in Sport present themselves is the Holland Heineken House (HHH), an initiative of NOC*NSF and Heineken, one of its suppliers. It was set up for the first time during the Barcelona Olympics (1992) as a meeting place for Dutch athletes, their families and friends, supporters and media representatives. Over the years, the facilities have been greatly expanded and the House has become the home base for all sections of the Dutch sports community. DSM is very visible in the HHH and has for instance initiated and participated in the Vitality Campus during the Summer Olympics in Beijing and the Winter Games in Vancouver. Since 2001 is DSM Innovation Partner of the Dutch Olympic Committee (NOC*NSF): |
