Innovation and Sports"Sports, innovations and DSM form an excellent combination. With our expertise in health, nutrition and materials, we help top athletes to raise the bar and improve their chances of winning. The top athletes help us by being the most demanding customer, challenging us to get the best out of ourselves and stretching the limits of what’s possible. Our strong involvement with global top sport allows us to pick up on the challenges of open innovation, customer intimacy, leading to potential new business." Rob van Leen Although DSM’s involvement with sport has evolved around the innovation partnership with the Dutch Olympic Committee, the program has a truly international character. Elvira Luykx, Director Media Relations & Sponsoring: "Our Innovation and Sports program is an international program that is an ideal platform to show the innovative power of DSM, both externally and internally. The competitive sports segment has high demands concerning innovations, which are subsequently developed in strong cooperation between the various DSM Business Groups around the world." Program organization The program activities are distributed over two clusters, which can be viewed in more detail by clicking the links below:
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