Innovation is our Sport™Breakthrough innovations can make just the right difference. DSM supports athletes with innovations in nutrition and materials. Since many years DSM is innovation partner in sport of the Dutch Olympic Committee (NOC*NSF), individual athletes and recently also of Cervélo TestTeam. Without a doubt: Innovation is our sport. DSM joins Cervélo TestTeam as partner July 1, 2010 - DSM is pleased to announce a new, innovative partnership with the Cervélo TestTeam, an UCI cycling team featuring well-known riders such as Carlos Sastre and Thor Hushovd. The contract, which runs through 2012, is part of DSM’s Innovation is our sport™ program, which focuses on the development – for and together with top athletes – of innovative products in the areas of nutrition, materials and sportswear. For DSM, the Cervélo TestTeam concept provides a great way to test its sports innovations in a competitive environment and receive direct feedback from the riders. |
