DSM joins Cervélo TestTeam as partner
“Sports, innovations and DSM form an excellent combination”, said Rob van Leen, DSM’s Chief Innovation Officer. “We help top athletes to raise the bar and improve their chances of winning. Our cooperation with the Cervélo TestTeam is an excellent opportunity to put our sport innovations in materials, sportswear and nutrition to the test. We look forward to working with the team, as their philosophy in sports is truly inspiring.” “Cervélo is honored to have DSM join us as a partner in the team”, said General Manager Joop Alberda. “We are pleased that DSM, a company that, among other things, is developing ways to improve the performance of athletes through innovations in materials and nutrition has chosen Cervélo as its ultimate test team. DSM has already achieved great results with their partnership with the Dutch Olympic Committee (NOC*NSF), and I think this partnership will provide product development benefits for all our partners.” For more information, click here for the Cervélo TestTeam website. |
July 1, 2010 - DSM is pleased to announce a new, innovative partnership with the Cervélo TestTeam, an UCI cycling team featuring well-known riders such as Carlos Sastre and Thor Hushovd. The contract, which runs through 2012, is part of DSM’s Innovation is our sport™ program, which focuses on the development – for and together with top athletes – of innovative products in the areas of nutrition, materials and sportswear. For DSM, the Cervélo TestTeam concept provides a great way to test its sports innovations in a competitive environment and receive direct feedback from the riders.
