The Road to Beijing 2008In the run-up to Beijing 2008, too, DSM is supporting the Dutch athletes. DSM’s Road to Beijing in fact started as early as June 2005, when a number of innovation projects were defined with the aim of supporting the athletes on their way to success at the 2008 Olympics. Since then, DSM people from various business groups have been working on the development of new products and concepts, a number of which are now being tested by Dutch Olympic team members and candidates. In developing products for the Beijing Olympics, DSM is paying special attention to the tough climate conditions in this region: the heat and the high humidity can lead to dehydration, a weakened immune system and poor recovery. The sports innovations that DSM has developed for the Dutch Olympic athletes have been grouped in the DSM Unlimited Sports Center. In the run-up to Beijing these innovations will be presented to the public in a number of media updates.
 With the Opening Ceremony of the Beijing Games fast approaching, NOC*NSF presented the ambassadors of the Dutch Olympic Team on 29 October 2007 in Amsterdam. Until 31 December 2008 Lobke Berkhout and Marcelien de Koning (sailing), Edith Bosch (judo), Marleen Veldhuis (swimming), Rutger Smith (athletics), Anky van Grunsven (equestrian), Theo Bos (track cycling), Minke Booij (field hockey), and Kees Luijckx (football, not in picture) represent the Dutch Olympic Team. The ambassadors' own “Road to Beijing” can be followed via www.sport.nl. |
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