Claim insights

Research conducted by DSM has revealed strong appealing consumer concepts for everyday products which enable the maintenance of a healthy heart through diet thanks to the addition of its tensVida™ ingredient.

During the research in the different continents Europe, USA and Asia, consumer panels were offered product concepts varying in claim proposals. The positive feedback and claim input brought valuable insight into potential market concepts for products containing tensVida™. When asked about future buying intentions, consumers responded positively, with a high percentage claiming the concepts were an attractive proposition and would definitely purchase the products if they became available.

This research will give our customers further evidence of tensVida™ as a positive proposition for consumers. DSM invest in further consumer research, in cooperation with foodmanufacturers varying in regions to help realizing end-consumer products with consumer relevant claims and enhanced consumer appeal.

Show the consumer concepts USA