I had the opportunity to visit Nigeria and to learn firsthand about the feed and the egg market of Western Africa. The reality today is hunger and disease is still a big problem and economic inequality is easy to find everywhere. Even in these conditions, I found that egg farmers evaluate the quality of the feed, by the color of the egg yolk. Even one of the feed mills has a line of feed that is called ‘Golden Yolk”. Is this a correct approach?
Archive for 'November 2015'
I was talking to an American colleague last week and we were discussing egg quality and the customer perception. Even as there is a shortage of eggs in the USA market, still the quality of the shell eggs in the shelf is actually very good. Egg producers, distributors and retailers take really good care on selecting only the best eggs to go to the table of the consumer and that is true for many industrialized countries where eggs have been branded. Just like milk, eggs is one of the most branded animal products. When branding, keeping a good name via quality is paramount.