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DSM in Food, Beverages & Dietary Supplements

Cheese please!

Three ways cheesemakers are reaching the health-conscious consumer.
How Sustainable is Your Cheese?

It is no secret that cheese consumption around the world is on the rise, and the positive growth trend is expected to continue in the coming years. According to PM Food & Dairy Consulting, worldwide consumption of cheese has increased from 15 million tons per year in 2000 to over 20 million tons in 2012. By 2020, it is predicted that cheese consumption will surpass 25 million tons. 

At DSM, we are enthusiastic about the growth potential for cheese, but we believe this is just the tip of the iceberg. Consumers today are looking for foods that are healthy, natural and satisfying—and cheese delivers. Although cheese can be high in fat and sodium, when consumed in moderation, cheese is an excellent addition to a healthy diet. Cheese is a good source of calcium, and is high in vitamin A, vitamin B12, and potassium. Emerging research shows that cheese may even have protective effects against cardiovascular disease and dental carries.

So, how can cheesemakers reach more consumers with their products? Here are three trends we believe the dairy industry can capture to tailor cheese products for the health-conscious consumer. 

Portion controlled

As consumers become increasingly aware about the negative health effects of sugary or salty snacks, cheese becomes a more appealing option between meals or on the go. The key to enjoying cheese as a snack is keeping portions in check. Single-serving packaging makes it simpler for consumers to track their consumption of fat and calories, while making it more convenient to carry cheese in a purse, briefcase or backpack for easy snacking.

Promote the positives

Conventional wisdom has it that an important principle of losing or maintaining weight is to focus on eating more protein, and less carbohydrates, to promote muscle growth and satiety. Cheese is high in protein and therefore a very appealing choice, even on a calorie-restricted diet. Nutrient-density overall is an important concept for consumers who are monitoring their bodyweight, and cheese products that are also high in calcium or vitamin D offer more nutritional ‘bang’ for your calorie ‘buck.’

Low fat options

Low-fat cheeses have come a long way. Low- and reduced-fat cheeses made with low-fat milk today deliver the same great taste and texture that consumers expect, and offer a healthier nutrition profile with fewer calories and less saturated fat. We also see a rise in demand for cheeses that are  naturally lower in fat - such as goat cheese, parmesan and feta - which have a strong taste and can be used to make healthy foods, such as green salad, more appealing. 

These are just a few ways that cheesemakers can tailor their product range and marketing efforts to health-conscious consumers. What are some ways you are promoting the health benefits of your products?

How Sustainable is Your Cheese?

Author

Marjorie Saubusse

Global Marketing Manager for Cheese, DSM Food Specialties.

Responsible for delivering effective solutions for today’s challenges in producing cheese.

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