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DSM in Food, Beverages & Dietary Supplements

DSM Global Insights Series Savory - Spiced food – a global preference in 2014

Urban consumers separated by thousands of miles, decades in age and differences in gender

When asked to rank which typical tastes of food they prefer to eat or prepare in the home out of a list including ‘spicy’, ‘salty’, ‘sweet’, ‘sour’, ‘sweet & sour’, ‘plain or mild’, ‘bitter’ and ‘other’, 66% of respondents listed ‘spicy’ as one of their top three choices, while 62% included ‘sweet’ and 60% included ‘salty’. Only 50% said that they enjoyed ‘plain or mild’ foods within their top three choices.

Spiced food – a global preference in 2014