Global Insights Series Yogurt – How health drives yogurt consumption
Have you noticed the yogurt section has practically taken over the dairy aisle? Maybe no surprise when you consider yogurt’s impressive health credentials, natural wholesomeness and sheer versatility. Intrigued by the success of the category in recent years, DSM decided to delve deeper to uncover what’s behind consumers’ passion for the dairy wonder.
Based on a consumer perception survey undertaken in six markets, this paper is the first of a set of global insight pieces focusing on yogurt. It forms part the DSM Global Insight Series – an investigation into consumers’ perceptions and attitudes around food, taste and behavior – that aims to help the food industry improve their processes and deliver healthy, tasty and attractive products to consumers.
Download the paper via the link on the upper right hand corner of this page or contact us to present the results to you.