Through good nutrition, men can reduce risk factors and improve their health.
Our essentials for men platform helps them achieve this through a range of ingredients that include: lycopene, an important prostate health ingredient; omega-3 long chain fatty acids for cardiovascular health; and vitamin D for supporting heart, bone and muscle health.
All this is based on our extensive market knowledge:
- Men’s specific health needs offer a means for product differentiation that can create significant marketing opportunities
- Men want health solutions they can manage by themselves, maintaining their traditional independence, while addressing modern lifestyle changes
- Key health concerns for men include cardiovascular health, physical and mental performance, appearance, and reproductive health.