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DSM in Personal Care

Our Market Research

In every region there are multiple markets, categories, cultures and social codes. Understanding the dynamics of these different elements is central to understanding their complexities and the opportunities for both DSM and our customers.
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Market research has been a key pillar in DSM’s toolkit for many years and continues to have an invaluable function in building the full picture of our industry. Our market research team uses a variety of different sources, including proprietary tools, to ensure that we have eyes and ears in every corner of the globe, by partnering with the beauty bloggers around the world, for example. Having these insights at our disposal helps us respond rapidly and efficiently to market trends as well as understand what people may desire today and in the future.