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DSM in Personal Care

23rd China Beauty Expo

Event details:

Date:
22 May 2018
End Date:
24 May 2018
Location:
Shanghai New International Expo Center
In attendance:
 
Website:
China Beauty Expo

Description:

DSM Personal Care takes one more step to understand consumers.

Market and consumer research have been a key pillar in DSM’s toolkit for many years, and it continues to have an invaluable function in building the full picture of our industry. Having these insights at our disposal helps us to respond with speed and efficiency to market trends and consumer needs, and enables us to better understand what people may desire today and in the future.

By connecting these valuable insights with our scientific expertise in skin, sun and hair care we, as always, are aiming to create solutions that bring true value to our customers to help them create products and concepts that are important to the consumers.

For the first time, DSM Personal Care will participate at this year’s China Beauty Expo, Asia’s largest beauty trade show with tremendous interface between brands and end users.

Come to our booth to discover how science can be visualized; we’ll be demonstrating how our 2D facial mapping methodology is able to measure the effectiveness of moisturizers on facial skin. It will be conducted by a new study performed with our top moisturizer PENTAVITIN®, which demonstrates how to overcome the challenges of dry skin, and more specifically “urban skin”.

Other topics to expect:

Look at new ways to build trust with our “Trust through transparency” formulation concept, which makes the labeling of formulations more transparent with clear, easy-to-read information on their role, origin and quality.

Discover our performance ingredients with AMPHISOL® K and the sensory modifier range VALVANCE, which plays an active role in consumer demand for hybrid make-up products, that enhance consumers’ sense of wellbeing and boost brand loyalty.

You will see all this and much more by visiting our China Team at booth N6C04.

China Beauty Expo (CBE), Asia’s largest beauty trade show, is going to celebrate its 23rd anniversary and is set to take place at the Shanghai New International Expo Center from May 22 - 24, 2018. Building on the success of previous editions, international attendance and scope of the expo have been consistently increased from one edition to the next, thus transforming the show into the key reference for the Asian beauty industry. CBE 2018 will host to 3,500 exhibitors with over 260,000 sqm of exhibition space. Among those will be more than 1,000 international brands and 500 international direct presences from 34 countries and regions. To keep abreast the constant evolution, CBE 2018 will be the gathering point for 500,000 trade visits, hailing from all networks, including department stores, shopping malls, supermarkets, specialty chain stores, beauty salons, nail salons, SPA, hair salons, plastic surgery hospital and e-commerce.

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