In a fast-paced world, consumers expect that everything goes quick and perfect.
And cosmetic products are no exception: 66% of consumers judge important to have an immediate effect on the appearance of their skin (DSM survey conducted with 468 consumers).
Cosmetics have to deliver instant effects and strong benefits to consumers while offering pleasant textures and maximized comfort.
For Personal Care companies proposing such products is the guaranty to boost consumers’ loyalty in matching their promise with what their formulations really deliver.
DSM is entering the field of color cosmetics with its newcomer in the VALVANCE™ range: VALVANCE™ Touch 250.