DSM and Yili announced today that together they are organizing the International Dairy Safety Forum on the 16th of January in Beijing. This one-day forum will bring together high-level representatives of the Chinese dairy industry and government authorities. Forum participants will discuss measures to safeguard product quality to regain consumer trust. Improving co-operation in the supply chain, good practice sharing and the establishment of a safe milk source system in China are high on the forum’s agenda.

Commenting on the initiative, Zhang Jian Qiu, Executive President of Yili Group, said: “Being a leading Chinese dairy company we feel it as part of our responsibility to help ensure product safety in the diary industry and safeguarding the reputation of an economical area crucial for our society. This forum is the right setting for discussion, as all parties are at the table, both industry and government. The forum will push forward to assist the Chinese dairy industry to fight unsafe dairy products which is of increasing concern to consumers, politicians, regulators and industry alike.”

Jiang Wei-Ming, DSM China President, stated: “As a leading multinational company with rich experience in delivering high quality food ingredients, we have a great willingness to share our sustainable quality concept and policies with the industry. Systems guaranteeing that ingredients are correctly produced without contamination and training and education of managers and workforce to achieve and sustain the standards are just two examples of how we implement this commitment. We feel a great responsibility to co-operate with the Chinese government and dairy industry to promote uniform standards to safeguard quality and sustainability.”

DSM also announced the launch of a new mark of excellence in nutrition – the Quality for Life™(1) seal. Quality for Life represents DSM’s commitment to global quality, assuring customers the same ingredient quality and safety standards, wherever they are in the world. Introduced to guarantee ingredient quality, this concept responds to growing demand for reliable and traceable products which meet today’s stringent safety and sustainability requirements.  It offers a clear point of differentiation and the assurance that DSM is committed to ensuring product quality and safety.

The Quality for Life logo is designed to convey DSM’s values of quality and sustainability. Further information on the Quality for Life initiative can be found at www.qualityforlife.com.

 (1) Quality for Life™ is a trademark of Royal DSM N.V.