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Single serve success for PeptoPro®
Delft,NL,4-Apr-2007

PeptoPro® is now available in single serve packets with the extension of the RAD™ Endurance range of sports beverages from NutriBev Science, Inc. This launch comes hot on the heels of the successful introduction of the RAD™ ready-to-drink beverages, RAD Endurance and RAD Recovery, containing DSM’s award-winning protein hydrolysate, and highlights the widespread appeal of PeptoPro-enriched beverages both for sports activities and people on the go.

“PeptoPro is an amazing product”, comments Merlyn Neilson, Vice President of New Business Development of NutriBev Science, Inc. “We have been extremely pleased with the feedback from our customers on PeptoPro since the launch of RAD Endurance and RAD Recovery last year. It really does provide the immediate energy for enhanced performance as well as the amino acids to aid in muscle recovery – key benefits for our customers.”

“We are delighted to extend our collaboration with NutriBev Science, Inc. with the introduction of the new single serve products”, comments Reto Rieder, Account Manager for PeptoPro, USA. “This new launch demonstrates PeptoPro’s success in sports drink applications. Thanks to its improved palatability and proven performance, PeptoPro allows more and more people to benefit from great tasting protein-based sports beverages.” 

PeptoPro is a unique casein digestion product consisting of small di- and tri- peptides (two and three amino acids units) that are almost immediately absorbed and assimilated into the body, considerably faster than whole proteins or protein isolates, which require time for the body to digest.

Stephen Aloia, Ph.D, Vice President of Applications and Distrubution at NutriBev Science Inc adds: “By launching the single serving RAD powder, which quickly dissolves to create a refreshing sports drink, we are able to provide the performance benefits of PeptoPro in yet another convenient format. Athletes simply need add the contents to chilled water, to access instant protein energy which can be consumed before, during and after exercise.”

Each case of RAD Endurance single serve powders contains thirty individual servings, each providing five grams of PeptoPro, as well as carbohydrates and electrolytes, in a delicious lemon-citrus flavor. RAD ready-to-drink beverages and RAD Endurance powders are currently available from www.nutribevscience.com. 

ENDS

For more Information
DSM Food Specialties
+31-152793474
info.food@dsm.com
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