Urmond, NL, 13-Jul-2006
DSM Venturing
today announced it has taken a minority participation in the
Provita Health & Beauty shop chain. These Dutch shops sell high
quality health, beauty and sports nutrition products focused on preventing
health problems and promoting wellness. The shops’ concept is built on high
quality products which are supported by detailed information and advice aiming
to meet the individual customer’s needs. Products range from vitamins,
minerals, and other food supplements to sports nutrition and exclusive
personal care products (cosmetics, perfumes, hair care products). To DSM, this
investment is one of the tools it uses to learn more about consumer needs and
trends in the health and wellness market, in support of its innovation efforts
and value propositions as ingredient supplier in this market.
