DSM and large global e-commerce platforms collaborate to stamp out Dyneema® trademark infringements
Netherlands, 23 July 2015 - DSM Dyneema, owner of the Dyneema® brand, takes trademark infringement very seriously and continues to make strong progress in its vigorous global efforts to defend the Dyneema® brand against unauthorized and illegal use.
Given the rise in digital commerce, DSM Dyneema has stepped up legal actions against online marketplaces by more aggressively enforcing the removal of advertisements in which the Dyneema® trademark is used without DSM’s permission.
Some of the web portals have featured thousands of adverts infringing the Dyneema® brand. Citing just-released data, DSM Dyneema is pleased to report that its collaboration with the online marketplace owners has led to the removal of more than 22,000 adverts that had been illegally using the Dyneema® trademark. It is notable that this enforcement activity has been continuing for a year, and these numbers show that continuous and diligent action pays off.
“Although Chinese websites are often notorious for offering counterfeit products,” noted Nathali Donatz, DSM Dyneema’s Director of Branding & Communications, “a number of online marketplaces – such as Alibaba.com – have shown a cooperative attitude toward trademark owners such as DSM.”
The Alibaba group has a strict approach toward parties that infringe multiple times. If the offending party does not “clean up” its actions, it will be banned from placing advertisements on their websites.
“Promotion of the Dyneema® trademark or logo in relation to an end product provides users of that product with a guarantee that they are investing in performance and quality,” said Ms. Donatz. “It represents a valuable mix of know-how, service and innovation that is protected and leveraged for the benefit of our customers and licensees, as well as for the end users in the various market segments we serve. As such,” she stressed, “we will do all we can to protect the brand and drive home the message that non-authorized companies cannot take advantage of this carefully established position.”
About DSM Dyneema
DSM Dyneema is the inventor and manufacturer of Ultra High Molecular Weight PolyEthylene (UHMWPE) fiber branded as Dyneema®, the world’s strongest fiber™. Dyneema® offers maximum strength combined with minimum weight. It is up to 15 times stronger than quality steel and up to 40% stronger than aramid fibers, both on weight for weight basis. Dyneema® fiber floats on water and is extremely durable and resistant to moisture, UV light and chemicals. The applications are therefore more or less unlimited. Dyneema® is an important component in ropes, cables and nets in the fishing, shipping and offshore industries. Dyneema® is also used in safety gloves for the metalworking industry and in fine yarns for applications in sporting goods and the medical sector. In addition, Dyneema® is also used in bullet resistant armor and clothing for police and military personnel.
UHMWPE fiber from DSM Dyneema is produced in Heerlen (The Netherlands) and in Greenville, North Carolina (U.S.A.). DSM Dyneema is also a partner in a high modulus polyethylene (HMPE) manufacturing joint venture in Japan. Further information on DSM Dyneema is available at www.dyneema.com.
DSM - Bright Science. Brighter Living.™
Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com.
Dyneema® and Dyneema®, the world’s strongest fiber™ are trademarks of DSM. Use of these trademarks is prohibited unless strictly authorized.
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