For a pet food company, managing complex ingredient supply chains to source these new ingredients are resource intensive and often difficult to navigate. In addition to dealing with many new ingredients and their suppliers, it is also important to notice that some ingredients added to pet food are a premix of many other ingredients, among them is a vitamin premix. If not enough of a vitamin is present in the food, such as thiamine (or Vitamin B1), deficiency will occur, or, if added in excess, vitamins such as A and D can be toxic. Consequently, under and overdosing select vitamins can result in pet health issues, with some leading to death, harming both the animal and the brand responsible.
The following illustrates the importance of managing vitamin premix quality since a single unit of premix impacts a much larger amount of food, hence a large number of furry children who eat that food.